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Messenger, Instagram and Lead Ads

Both products

What you will achieve​

Add the other Meta channels. Unlike WhatsApp, they do not use the credential vault: they connect by signing in with Facebook.

ChannelAgentWhat you choose
Facebook MessengerSupportThe Facebook Page for this line
InstagramSupportThe Instagram account for this line
Meta Lead AdsProspectingThe Facebook Page for the ads

If a channel's agent is not enabled, the row shows as Not enabled.

Before you start​

  • A Facebook account with admin access to the page (and to the Instagram account, which must be Business or creator: a personal account cannot send or receive messages through the API).
  • Permission agentSettings.provision (Messenger and Instagram) or agentSettings.update (Lead Ads).

Step by step​

Messenger or Instagram​

  1. In Settings → Channels, in the Facebook Messenger or Instagram row, click Configure.
  2. Click Connect with Facebook and sign in. When you return you will see Facebook account connected.
  3. Choose the page (Messenger) or the Instagram account.
  4. Click Connect.
  5. Click Validate in Validation status.
  6. Optional: in Test message click Test channel and send the code from your real account.

If the Facebook connection expires, use Reconnect.

Meta Lead Ads​

  1. In the Meta Lead Ads row, click Configure.
  2. If you see Connect your Facebook account to receive leads., click Connect with Facebook and sign in.
  3. Choose the Facebook Page for the ads (it is saved when you choose it).
  4. Click View webhook setup and paste the Webhook URL and the Verify token into the Meta app.
  5. Turn on Prospect leads automatically if you want each lead to create a prospection.
  6. Click Validate.
  • If you have Messenger connected, that page is used by default.
  • This webhook is independent from the WhatsApp one: leads are not duplicated even if other channels are connected.

How to verify​

  • Messenger / Instagram: Validation status in green and, if you ran the test, the message confirmation.
  • Lead Ads: Validate checks the prospecting module, the Meta credential and auto-prospecting; Lead activity shows Received, Contacts, Prospected and Failed as leads come in.